The power to make the digital world more human
Optivize is the all-in-one marketing intelligence platform built to empower teams of all sizes to make smarter, faster decisions. With our intuitive, data-driven tools, you gain a clear view of your campaigns, customer behaviors, and performance—so you can optimize every move with confidence.
Many businesses lacked clarity when it came to truly understanding how their marketing was performing—and even less insight into what to change. Driven by a mission to turn guesswork into precision, Alex Carter founded Optivize to give brands the power to optimize every marketing move with confidence.
What started as a simple tool for campaign tracking has grown into a full-scale marketing intelligence platform. As demand grew globally, Alex expanded operations to London, New York, and beyond—building a team that blends creativity, data, and technology at its core.
Today, Optivize stands at the forefront of marketing optimization, helping ambitious brands turn data into action. Our vision remains clear: to create a marketing world that’s smarter, simpler, and more human—where every decision is guided by insight, and every experience is intentional, measurable, and impactful.
Daniel Novak
Sophie Langford
Jamal Rivera
Lena Kim
Be Bold, Be Better
At Optivize, we dare to challenge the norm. We believe the biggest risk is standing still—so we push forward, together.
Empathy Drives Us
We lead with understanding. Listening deeply to our clients, their audiences, and each other is how we build meaningful, lasting impact.
United by Ambition
We eat data for breakfast. We share a hunger to grow, to learn, and to win as one team. Success is sweeter together—and challenges only make us stronger.
Simplicity is Power
Complexity slows us down. That’s why we simplify at every step—for our clients and for each other—making clarity our default.
